Joining a franchise organization is an exciting business venture with unique twists and turns, unlimited potential, and a community you won’t find anywhere else. It’s also a long-term partnership between the franchise owner, the franchisor, and the franchise network, so making an informed decision is important before diving in.
To give prospective business owners a peek behind the curtain, Empower Brands hosts E-Day, a monthly gathering that provides a closer look at our operations to help them decipher whether or not we’re the right fit for their professional and personal goals.
Informing Great Franchise Decisions
We believe that when you engage your stakeholders, you’re demonstrating the ways in which your business is people-centric.
When you focus on the people who make your business succeed by offering intentional training, networking, and growth opportunities, the greater the likelihood that those people will stay engaged and motivated. In the world of franchising, that motivation translates into the launch of additional profitable businesses. For other industries, the yield could be greater sales or accelerated growth.
Each month on E-Day, our corporate office in Richmond, Virginia, opens its doors to welcome franchise candidates to a day where they get to discover Empower Brands as an organization and meet with both brand-specific and shared service teams. We want to give every franchise prospect the chance to get to know our people, experience the company atmosphere and culture, and ask one-on-one questions. It’s basically a full-day job interview in reverse. And it’s a lot of fun to meet these enthusiastic entrepreneurs.
In our mission to foster growth, expand our footprint, and acquire more brands, all of us at Empower Brands believe that taking time to educate and empower franchise prospects is the key to achieving our mission. The more prospective owners know about our values, culture, operational processes, etc., the more confident they can be about partnering with us. After all, we’re about empowering franchise owners at every stage of the game.
How E-Day Unfolds
In the weeks leading up to E-Day, our Franchise Development Team spends weeks carefully leading candidates through a discovery process. Tangentially, a cross-departmental task force gathers to ensure everything is in place for a successful event. Our goal is to make sure every person who attends E-Day goes home understanding our mission, core values, and unwavering commitment to championing the success of our franchisees.
E-Day breaks down all the ways we exist as a franchisor to champion their success as franchise owners. We walk them through the various roles and contributions of our leadership team; the brand team and operations; our process for offering training and support; and to see the way our shared services—IT, onboarding, finance, and marketing—are designed to help them move from start-up to seasoned business.
Existing Owners Share Success Stories
When it comes to learning about our operations and culture, we do our best to drill down into what our unique brands offer. Candidates are given the chance to thoroughly understand the economics and business model of their prospective brand and spend time with the people who will be supporting them.
In the year since we hosted the first E-Day in July 2023, candidate feedback has been overwhelmingly positive and our post-event surveys validate we’re on the right track. And because we can help match prospective owners to the right brands more efficiently, we’ve improved the conversion rate by 16.3% compared to our pre-E-Day approach.
E-Day events have grown and evolved into more than we envisioned, and we keep optimizing our agendas to give candidates exactly what they need to make informed decisions about their personal and financial futures. Our commitment lies in aligning the right candidates with each of our brands, so adjusting the event’s parameters, when needed, is easy—and we have a flexible, success-driven team to make it happen.
How can your business create an initiative to empower employees and prospects? It’s well worth your time to think about your version of E-Day because, when you do, positive results will follow.
Investing Resources in Future Business Ownership
A lot of time and resources go into hosting E-Day, but the effort is well worth it, and every Empower Brands employee plays a vital role in making E-Day successful, whether they’re welcoming candidates to our campus, preparing behind-the-scenes logistics, or presenting important business content.
Learn more about an upcoming E-Day by contacting us through our website: https://empowerfranchising.com/
